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Client results

What happens when you fix
the paid media foundation

Three B2B companies. Real numbers. Every one of them was under CFO pressure to cut marketing spend — and every one ended up with more budget approved.

B2B Healthcare SaaS

Meridian Health Solutions

Cut $9K/month in wasted ad spend — while growing pipeline 56%

-46%
Cost per MQL
+56%
Pipeline / mo
-19%
Ad spend
“We cut almost $9K/month in waste and our pipeline actually grew. When I showed the CFO the numbers, he approved a budget increase for Q3.”
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B2B Industrial Distribution

Arbor Industrial Supply

Doubled ROAS and locked in two years of budget approval

+105%
ROAS
+90%
Revenue attributed
+85%
Tracked conversions
“For the first time in my tenure, I walked into a budget meeting with numbers the CFO actually trusted. We went from defending our spend to getting a two-year budget lock.”
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B2B HR Tech / Workforce Management

Cascade Workforce Technologies

Dropped cost per demo from $1,217 to $510 — helping close a Series C

-58%
Cost per demo
+126%
Demo requests / mo
+63%
Sales-accepted demos
“Our CFO wanted $600 cost per demo. We hit $510. Our investors saw the efficiency metrics and it directly helped our board narrative for the next raise.”
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