ROAS went from 6.5× to 13.3×.
Budget locked in for two years.
Arbor's CMO inherited a mess — four years, three agencies, plateau performance. Growth 8020 rebuilt the account from the ground up and handed the CMO a dashboard she could walk into any budget meeting with.
The problem
Arbor's CMO inherited a Google Ads account that had been managed by three different agencies over four years. Performance had plateaued — same spend, same leads, quarter after quarter. The CFO's annual planning review put marketing ROI under a microscope: prove the spend is working or lose 30% of the budget next fiscal year.
What we did
- 1
Conducted a full account forensic: found duplicate campaigns, conflicting bid strategies, and $11K/month in wasted spend on broad match terms with no purchase intent
- 2
Rebuilt the account from scratch with a hub-and-spoke campaign architecture aligned to Arbor's top 6 product categories
- 3
Deployed conversion tracking fixes — 40% of conversions had been misattributed or untracked
- 4
Established a monthly ROI dashboard the CMO could present directly to the CFO without marketing jargon
Results — first 6 months
Every number is real. No rounding.
Monthly ad spend
Before
$63,000
After
$58,500
-7%
Tracked conversions / mo
Before
156
After
289
+85%
Revenue attributed to paid
Before
$410K/mo
After
$780K/mo
+90%
ROAS
Before
6.5×
After
13.3×
+105%
CFO outcome
Under CFO review → Budget locked in for 2 years
“For the first time in my tenure, I walked into a budget meeting with numbers the CFO actually trusted. We went from defending our spend to getting a two-year budget lock. Growth 8020 didn't just optimize our ads — they gave me credibility with the finance team.”